Manila, Philippines — 7,127,168 foreign tourists visited the Philippines last year tallying the highest ever number in the country’s tourism industry, according to the Department of Tourism.
The improvement came at 7.65% growth rate compared to the 6,620,908 in 2017.
“This is a time that celebrates the 7.1 million tourist arrival counts- the highest in our country’s history, while at the same time championing the cause of an economic activity that can support and transform lives of common Filipino,” announced DOT Secretary Bernadette Romulo-Puyat.
To date, Puyat spearheaded the National Tourism Development Plan (NTDP) 2016-2022 review that aims to reassess the NTDP targets and DOT’s strategic action programs to make them more competitive, inclusive and sustainable.
“During the mid-term review, we must together revisit the goals set during the inception of the plan and determine which components need fine-tuning and which ones are working wonders as drawn. We have exceeded many of the NTDP targets, from our sector’s contribution to the Gross Domestic Product (GDP), to our Domestic Arrivals. So I encourage all of you here to give your take in setting new industry goals.”
The NTDP midterm assessment was attended by DOT officials, tourism stakeholders and partners from private sector.
Philippine Tourist Arrivals in 2018
Meanwhile, the growth rate of the Philippine tourism outdone the world average tourism and average growth for Asia and the Pacific of six percent according to the latest United Nations World Tourism Organization (UNWTO) World Tourism Barometer.
This tourism milestone happened amidst the closure of country’s flaship destination and the Department’s change of leadership last year.
“The challenging act of closing down Boracay- a flagship destination, country’s top-sun-and-beach destination has evidently become a blessing in disguise for secondary tourism spots to have a share of the lime light and attention they truly deserve”, Puyat said
“It shows that turning off the faucet when water is unclear can bring fresher flow in just an unexpected period of time. With this, we have also seen the transition from a mass tourism perspective shifting into a high-value tourism direction that prioritize quality over mere quantity”, she added.
The island’s rehabilitation opened up opportunities for alternative destinations like Siargao, Ilo-ilo, Palawan, La Union, Romblon and Siquijor, among others attracting more foreign tourist from the different markets.
MOST TOURISTS FROM VARIOUS COUNTRIES
In addition, South Korea remained country’s top source market with 1,587,989 while China recorded 1,255,258 arrivals, the most improved market at an impressive 29.62 percent growth rate.
USA remained at third with 1,034,396 arrivals. Japan and Australia wound up the top five markets with 631, 801 and 279,821 arrivals, respectively.
Further, completing the top twelve markets are Taiwan, 240,842; Canada, 226,429; United Kingdom with 201,039; Singapore with 171,795. Accordingly Malaysia had 145,242 ,followed by India with 121,124. Lastly, Hong Kong with 117,984.
December registered 687,726 foreign tourist arrivals second best to the month of January 2018 at 732,506.
“We are now in a time in need of vigilance- a dedication to the principle of a sustainable and inclusive tourism industry,” Puyat said.
Report written by the Department of Tourism